Top Design Thinking and Innovation Consulting Firms in India

Are the usual strategies not cutting it for your business anymore? Whether you’re looking to enhance customer engagement, streamline services, or launch a new product, design thinking is your gateway to innovation and sustainability. 

This approach not only fosters creativity by blending intuition with analytics but is also essential for deeply understanding customer needs—vital for your growth and sustainability. Employed in governance, education, healthcare, and more, design thinking equips you to solve complex challenges with innovative solutions.

In India, design thinking has taken center stage as companies across sectors recognize its potential to transform business models and drive user-centric innovation. This shift towards a more strategic and empathetic approach to business challenges reflects a maturing market eager to adopt global best practices and innovate from within.

In this blog, we will explore the leading design thinking and innovation consulting companies that are helping reshape businesses across India.

Importance of Design Thinking in Business

“Design thinking is a systemic, intuitive, customer-focused problem-solving approach that organizations can use to respond to rapidly changing environments and to create maximum impact.” Mckinsey & Company 

Whether you’re running a startup or a well-established SME, embracing design thinking can significantly enhance your innovative capabilities and competitive edge. Let’s explore how this approach is not just a trend but a fundamental business practice that drives real results.

Here’s why it’s indispensable:

  • Toolkit for Innovation: It offers a dynamic approach to innovation, essential in today’s fast-paced business environment.
  • Adoption by Leaders: Fortune 500 companies have embraced design thinking to maintain competitive edges.
  • Client-centric Approaches: This methodology deepens your understanding of client needs, leading to better service.
  • Academic Validation: Top universities integrate it into their curricula to teach future leaders about human-centered innovation.

Top Design Thinking Companies in India

Having seen the immense value design thinking brings to businesses, you might be wondering who can help you implement these strategies. 

Let’s meet the trailblazers—companies across India that excel in transforming visions into tangible successes using design thinking.


Codewave excels in integrating design thinking into digital transformation, helping over 300 businesses globally innovate and scale. At the heart of our approach is a focus on human-centric design and strategic thinking, rapidly transforming ideas into scalable solutions. 

We specialize in enhancing customer engagement and operational efficiency across various sectors, including VC firms, startups, SMEs, and governments. Our services are tailored to translate deep user empathy into tangible business value, ensuring that each solution not only meets but exceeds client expectations. At Codewave, we’re committed to pushing the boundaries of innovation and driving significant business transformation.

Key features:

  • Retention: Designs that captivate and retain customers.
  • Engagement: Strategies that ensure repeat business and sustained interaction.
  • Adoption: Quick onboarding processes that engage users immediately.
  • Lifetime Value: Maximizing customer revenue potential.
  • Performance: Building ultra-fast solutions scalable under any load.
  • Privacy: Ensuring data confidentiality and integrity.

Here’s a look at our design-thinking process and what you can expect.


Though originally American, IDEO has a significant presence in India. They’re renowned for their human-centered design approach, helping businesses innovate and grow through user empathy and creative problem-solving.


  • Cross-Industry Innovation: Applies design thinking across various sectors.
  • User-Centric Designs: Focuses on creating designs that meet user needs.
  • Strategic Implementation: Helps companies implement long-term design strategies.
  • Global Reach: Benefits from a network of knowledge and experience worldwide.

Frog Design

A global powerhouse, Frog Design brings its expertise in design, strategy, and technology to India. They excel at crafting transformative digital experiences that  captivate users and drive business results.


  • Integrated Approach: Combines design, strategy, and technology.
  • Focus on User Experience: Prioritizes the user’s journey and interaction with products.
  • Creative Solutions: Known for innovative and forward-thinking designs.
  • Global Expertise: Brings international insights into the local market.

Design for Change

With a social impact focus, Design for Change empowers young people through design thinking. They engage students in tackling real-world problems, fostering innovation and social change from a young age.


  • Youth Empowerment: Encourages young people to participate in meaningful change.
  • Educational Innovation: Integrates design thinking into educational projects.
  • Community Impact: Designs projects that have a direct positive impact on communities.
  • Leadership Development: Builds leadership skills among participants.

Think Design

A leading design consultancy, Think Design specializes in user experience (UX) design, digital transformation, and digital strategy. They offer a comprehensive range of services to help clients across various sectors achieve their goals.


  • UX/UI Excellence: Specializes in creating intuitive and engaging user interfaces.
  • Digital Strategy: Helps businesses align their digital objectives with user needs.
  • Customer Insights: Uses deep user insights to inform design choices.
  • Sector Agility: Works across multiple industries to deliver tailored solutions.

Lollypop Design Studio

These specialists understand the power of a great user interface (UI) and user experience (UX). Lollypop Design Studio helps companies craft engaging digital experiences that not only look beautiful but are also intuitive and user-friendly, keeping users coming back for more.

Key features:

  • UI/UX Specialization: Focuses on creating top-tier user interfaces and experiences.
  • Innovative Design: Continually pushes the boundaries of digital design.
  • User Engagement: Designs aimed at increasing user interaction and satisfaction.
  • Client-Centric Approach: Tailors solutions specifically to client needs.


When it comes to integrating user insights with design thinking, PeepalDesign excels. They leverage research and user understanding to enhance user experience across various platforms, ensuring your solutions are not just functional but truly cater to your target audience.

Key features:

  • User Research: Deep focus on gathering and utilizing user data.
  • Design Integration: Seamlessly incorporates design thinking into user experience strategies.
  • Innovative Solutions: Known for its creative and effective design solutions.
  • Customer-Centric Models: Builds designs around customer preferences and behaviors.

Fractal Ink Design Studio

Part of the global Capgemini company, Fractal Ink is a master of creating user-centric designs. Their focus is on driving user engagement and business growth through solutions that resonate with your customers and keep them coming back.

Key features:

  • Corporate Backing: Benefits from Capgemini’s global resources and insights.
  • Technology Integration: Utilizes the latest technologies to enhance design effectiveness.
  • Design Excellence: Known for high-quality, impactful designs.
  • Business Alignment: Ensures that designs align with business goals and strategies.

Elephant Design

One of India’s design veterans, Elephant Design combines market insights with innovative design to create solutions that  enhance brand value and drive business success. Their experience and established processes ensure a polished and impactful outcome for your design thinking endeavors.

Key features:

  • Market Insights: Leverages extensive research to inform design strategies.
  • Brand Enhancement: Focuses on improving brand perception through design.
  • Innovative Solutions: Known for creative solutions that stand out in the market.
  • Long Standing Experience: Brings decades of design experience to every project.

Onio Design

Looking for a multidisciplinary approach? Onio Design is your answer. This design firm applies design thinking to both product and business innovation. They help companies navigate market challenges and develop solutions that not only address user needs but also achieve long-term business goals.

Key features:

  • Multidisciplinary Approach: Combines various design disciplines for comprehensive solutions.
  • Product Innovation: Specializes in developing new and innovative products.
  • Business Strategy: Integrates design thinking with business strategy.
  • Market Adaptability: Designs solutions that are adaptable to changing market conditions.

Key Components of Design Thinking

Understanding which companies lead the pack in design thinking is just the start. To truly leverage this approach, it’s vital to know what makes it tick. What are the core elements that these top firms use to craft solutions that not only meet but exceed expectations? 

Let’s break down the key components of design thinking that empower them to achieve remarkable outcomes.

Here’s a closer look at the core components:

  1. Human-Centered Design and Creative Problem-Solving

At its heart, design thinking is about focusing on people’s needs. This customer experience design approach involves understanding the user’s experience by empathizing with their context, emotions, and challenges, which leads to more innovative solutions.

  1. Integration of Tools and Methods from Various Disciplines

Design thinking integrates tools and methods from fields like psychology, business, and technology. This multidisciplinary approach ensures that solutions are not only innovative but also viable and feasible within complex business ecosystems.

  1. Analytical and Emotional Thinking for Alignment Towards Common Goals

Effective design thinking requires balancing analytical thinking (logic and reasoning) with emotional thinking (empathy and intuition). This balance helps align the team towards a common goal, ensuring that solutions are both technically sound and emotionally resonant.

  1. Strategy Focus Extending Beyond Design to Product, Team, or Company Strategy

Design thinking encourages looking beyond immediate design challenges to consider broader strategic implications. This helps companies align their product development, team dynamics, and overall business strategy with the core needs and behaviors of their users.

Read: What is the Double Diamond Design Process?

Benefits of Leveraging Design Thinking

Now that you’re familiar with the components that constitute effective design thinking, let’s translate these elements into tangible benefits for your business. 

How can embracing this creative problem-solving approach propel your company forward? 

We’ll explore the substantial advantages that ensure design thinking isn’t just a good-to-have, but a must-have in your strategic arsenal.

Adopting design thinking can transform your business in several key ways:

Growth and User-Centricity

By focusing on the user, design thinking naturally leads to products and services that people love and are loyal to, driving growth and enhancing the customer experience.

Read: Understanding the Agile Design Process and its Principles

Fast-Track Innovation and New Product Ideas

The iterative process of design thinking—ideate, prototype, test, learn—allows businesses to innovate rapidly. This cycle helps in refining ideas quickly and efficiently, speeding up the time it takes to bring new products to market.

Risk Mitigation and Future-Proofing

With its emphasis on prototyping and testing, user experience design process helps businesses anticipate potential failures and iterate solutions before they are fully launched, reducing risks and future-proofing investments.

Solving Complex Problems and Increasing User Adoption

The methodologies used in design thinking are specially tailored to tackle complex problems in a user-friendly way. This not only solves the problems but also ensures higher user adoption rates as the solutions are based directly on user needs and feedback.


Throughout this exploration of the top design thinking companies in India, we’ve seen how this methodology is not just about creative problem-solving—it’s a transformative approach that redefines business paradigms. 

By focusing on human-centered solutions, leveraging multidisciplinary tools, and maintaining a balance between analytical and emotional thinking, these companies are paving the way for innovative business design practices that can tackle today’s complex challenges.

At Codewave, we proudly stand alongside these leaders, embodying the principles of design thinking to exceed our client’s expectations and drive meaningful change. 

Our commitment to integrating these strategies extends beyond products to influence overall company dynamics, ensuring that our solutions are not only innovative but also sustainable and strategically sound.

If you’re inspired to see how design thinking can transform your business landscape, we invite you to connect with us

Together, we can navigate the complexities of the modern market and craft solutions that do more than solve problems—they drive substantial growth and deliver significant business value.

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